After reading Amy Odell’s piece about fashion bloggers on Buzzfeed (which you should definitely have a look at, thanks Gabs) it made me wonder how this Web 2.0 inspired fashion fad came about, whats the difference between them all and how sustainable are they. I don’t proclaim myself to be an expert by any means in this area, but I thought Id share my take on whats what with fashion blogs…
Personal Style Blogs
This is a group of people who’s blogs are based on sharing their outfits. They run their own blog which contains images, both professionally & unprofessionally taken, of themselves, in a variety of different outfits sometimes in quite random locations in an effort to make their images appear more editorial. This is also the group hardest hit in Odells article, claiming their shameless narcissism is what makes them so loathed by the fashion elite.
Fashion & Diary Blogs
The difference between this group and the above group, is that these sites tend to have a mixture of self outfit pictures, along with fashion recommendations (sometimes advertising) and lifestyle reporting, which some might even call a diary. This group usually get slammed for their aforementioned lifestyle reporting, which some claim is more of a ‘this is what I do everyday in my pretend fabulous life’ involving pictures of travel, outfit selfies and fruit salads. These guys however, are the bloggers Odell refers to as having a means to the end of their blog. Make up your own mind on these guys and check out Shine by Three or Style By Kling or Sincerely Jules
This is where it gets different. These sites should not ever be confused with ‘Fashion Blogs’ and typically have very little to do with the actual person who creates the site, as the creators are usually street photographers who focus on street style. To be the object of a streetstyle photographer is (sometimes) the secret wish of a high percentage of fashion week attendees, excluding the fashion elite of course. These sites are my personal favourite, as I love a good real street look. Check the original streetstyle blogger, The Sartorialist and while you’re streetstyle browsing check out my personal fav, Streetpeeper. After that, head over to Stockholm Streetstyle, Facehunter and Lee Oliveira.
So there you have it, somewhat of a breakdown of fashion blogs and a few pointers on who to hit up for what. So now with that there, I must ask, where to from here for fashion bloggers? More outfits? More sales pitchs? Who knows! But without sounding like the grinch, I stand by the age old saying that ‘all good things must come to an end’ and if so, what does this end look like and how far away is it. Me thinks not too far unfortunately (or fortunately, depending on your viewpoint) but with society’s ever insatiable appetite for bigger, better, shinier, newer, I see the lifespan of some fashion bloggers cut very short, because soon it wont be enough to just post pics of yet another outfit involving yet another pair of denim cut offs or your newest netaporter purchase or a summary of your instagram week, because readers/viewers will want more and someone somewhere out there will be ready to give it to them.
It is well known in the digi world and proven in fact, that social media fads are no different to a simple fashion fad, one minute you’re hot and everyone wants you, but sadly the next minute you’ve been outdone and something else is hotter. Take Myspace for example, or MSN chat (those of you who know what Netscape is will remember yahoo chat and MSN) both highly successful digital communication platforms that quickly died off because something supposedly bigger and better landed, have you heard of Facebook? Anyway I digress, but in the words of the late PM Julia Gills, its really all about sustainability and I just don’t know if some fashion blogs have it in them to develop their own carbon tax, but it will be interesting to observe either way…