streetstyle blogs

Whats what with Fashion Blogs

After reading Amy Odell’s piece about fashion bloggers on Buzzfeed (which you should definitely have a look at, thanks Gabs) it made me wonder how this Web 2.0 inspired fashion fad came about, whats the difference between them all and how sustainable are they. I don’t proclaim myself to be an expert by any means in this area, but I thought Id share my take on whats what with fashion blogs…

Personal Style Blogs

This is a group of people who’s blogs are based on sharing their outfits. They run their own blog which contains images, both professionally & unprofessionally taken, of themselves, in a variety of different outfits sometimes in quite random locations in an effort to make their images appear more editorial. This is also the group hardest hit in Odells article, claiming their shameless narcissism is what makes them so loathed by the fashion elite.

If this group takes your fancy and you want some high end and editorial looking bloggers, then hit up Gary Pepper  or Style Heroine

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Garry Pepper’s Nicole Warne

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Evangelie of Style Heroine

If high street, fast fashion is more your thang, then head on over to We Wore What or Victoria Torenegren

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Danielle of We Wore What

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Victoria of Victoria Torenegren

If you like your stylistas served with a bit more edge then check Fanny Lyckman or Twinfashion or The Black Cape

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Fanny Lyckman

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Nef & Nat of Twinfashion

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Marija of The Black Cape

And finally, if you prefer an entrepreneurial big business blogger who is her own brand, then check The Blonde Salad or Fashion Toast

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Chiara Ferragni of The Blonde Salad

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Rumi Neely of Fashion Toast

Fashion & Diary Blogs

The difference between this group and the above group, is that these sites tend to have a mixture of self outfit pictures, along with fashion recommendations (sometimes advertising) and lifestyle reporting, which some might even call a diary. This group usually get slammed for their aforementioned lifestyle reporting, which some claim is more of a ‘this is what I do everyday in my pretend fabulous life’ involving pictures of travel, outfit selfies and fruit salads. These guys however, are the bloggers Odell refers to as having a means to the end of their blog. Make up your own mind on these guys and check out Shine by Three or Style By Kling or  Sincerely Jules

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Margaret Zhang of Shine by Three

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Elin Kling of Style By Kling

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Julie Sarinana of Sincerely Jules

Streetstyle Blogs

This is where it gets different. These sites should not ever be confused with ‘Fashion Blogs’ and typically have very little to do with the actual person who creates the site, as the creators are usually street photographers who focus on street style. To be the object of a streetstyle photographer is (sometimes) the secret wish of a high percentage of fashion week attendees, excluding the fashion elite of course. These sites are my personal favourite, as I love a good real street look. Check the original streetstyle blogger, The Sartorialist and while you’re streetstyle browsing check out my personal fav, Streetpeeper. After that, head over to Stockholm Streetstyle, Facehunter and Lee Oliveira.

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Anna Dello Russo by Scott Shuman for The Sartorialist

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Christine Centenera by Phil Oh for Streetpeeper

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Jac Jagaciak by Stockholm Streetstyle

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from Facehunter

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by Lee Oliveira

So there you have it, somewhat of a breakdown of fashion blogs and a few pointers on who to hit up for what. So now with that there, I must ask, where to from here for fashion bloggers? More outfits? More sales pitchs? Who knows! But without sounding like the grinch, I stand by the age old saying that ‘all good things must come to an end’ and if so, what does this end look like and how far away is it. Me thinks not too far unfortunately (or fortunately, depending on your viewpoint) but with society’s ever insatiable appetite for bigger, better, shinier, newer, I see the lifespan of some fashion bloggers cut very short, because soon it wont be enough to just post pics of yet another outfit involving yet another pair of denim cut offs or your newest netaporter purchase or a summary of your instagram week, because readers/viewers will want more and someone somewhere out there will be ready to give it to them.

It is well known in the digi world and proven in fact, that social media fads are no different to a simple fashion fad, one minute you’re hot and everyone wants you, but sadly the next minute you’ve been outdone and something else is hotter. Take Myspace for example, or MSN chat (those of you who know what Netscape is will remember yahoo chat and MSN) both highly successful digital communication platforms that quickly died off because something supposedly bigger and better landed, have you heard of Facebook? Anyway I digress, but in the words of the late PM Julia Gills, its really all about sustainability and I just don’t know if some fashion blogs have it in them to develop their own carbon tax, but it will be interesting to observe either way…

Fashion Bloggers… Thoughts

Lets talk fash bloggers, as they appear to be multiplying before my very computer screen. They also appear to be the new authority in fashion, dictating trends and wearing the ‘must have’ pieces well before the magazines have even had time to print their upcoming issue. High street labels such as Zara and H&M have flourished even more so under the new found blogger reign, as initially, fashion bloggers came into power based on their ability to style themselves in affordable achievable pieces from local & high street stores, as opposed to Vogues offering of monthly must haves, which would usually include pieces from Louis Vuitton, Dolce & Gabbana and Chanel, not to mention the amazing new $24,000 Bvulgari earrings they think we all need.

Thanks to user created content and smart phones, fashion bloggers can upload their pics, thoughts, posts and outfits quicker than you can say stylesnooperdan (shameless plug). This helps serve our (by our, I mean society) growing need for immediate information on the go and really allows for fast fashion feeds, something the magazine industry struggles to compete with. No longer is it good enough to wait 30 days between monthly fashion mag fixes, when bloggers upload daily/weekly and probably hourly thanks to instagram #ootd. Only yesterday did my icon, Zoe Foster reveal on her instagram, that within 4 minutes of seeing a picture of a bikini she liked, she had been able to google it, find it and purchase it:

@ ] zotheysay I saw this image of Rihanna posing in a Charlie by Matthew Zink swimsuit. Liked it. Googled it. Found it. Bought it. Four-minute turnaround. I’m not sure whether to be impressed or disgusted with myself.   2d
Read more at http://web.stagram.com/n/zotheysay/#EK29QpULzs8WpHoU.99

The roll on effect of this is enormous and filters right down to the economic success/decline of many retails businesses, hence their strategic decision to not fight the trend, but to embrace it and so it appears that the idea to ‘adopt a blogger’ was born.

Now the validity of fashion bloggers and their opinions, is constantly being challenged, probably because, like in any industry, there are always a few dodgy ones that give the rest a bad name. So what is a ‘dodgy blogger’ you ask? Well to me, a dodgy blogger is someone who’s popularity has led them to an unhealthy level of narcissism or someone who has blatantly sold out and has replaced their regular posts with advertisements/promotions for companies or brands that you just know have paid the blogger to do so. A dead giveaway for this type of thing, is when your blogger starts to consistently begin posts with: “Im so excited to be working with ….” or “……have invited me to try out their new…. and Im loving it” Sorry, but this makes me hang up. Mentally. I have now in one swift second gone from blog browsing to advertising.

Dont get me wrong, Im all for collaborations and supporting those who support you, but when your super stylish go to blogger suddenly takes a severe style detour to wrong town and begins to only talk about a certain C grade retailer that they have never once mentioned, let alone worn before, you know something dodgy bloggerish is going on. While this can be soul destroying (maybe slightly dramatic) I, personally, believe in giving everyone a second chance, so wait a week, then go back to that blog and see what she/he/they have posted since then and hopefully it’s something a bit more real.

In saying this, I must say that I do still love a good old recommendation from someone and generally, I will only try a new product/line/company/brand/version if it has been recommended to me by someone I consider reputable, so while this is quite the paradox, I suppose for me, I filter through the dodgy sell outs and decipher for myself, who I will be guided by. At the end of the day, I love fashion bloggers and I spend a huge amount of time on their sites gaining their content for my site, so I cant stress enough that I fully support and love love fashion bloggers, as long as they stay true to being a legit blogger and continuing to do what it is that made them popular or worth listening to in the first place. A few weeks ago, I wrote a post about what I look for in a blogger, you can check it here, and without going into all that again, to me, a good fashion blogger is unique, not just a rehash of every other blogger going round and someone you can relate to. Someone with unique style and a sense of humour about it all too, because at the end of the day it’s just fashion, it’s meant to be fun, lets not let the $$ overtake everything. So now that you didn’t ask for my thoughts on fashion bloggers, there it is, so heres some food for thought, some of the biggest fashion bloggers going around…

Click on their image to head straight on over to their blogs, so in no particular order…

Angelica Blick

Angelica Blick

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The Man Repeller

Camille Over the Rainbow

Camille Over the Rainbow

Columbine

Columbine

Adenorah

Adenorah

The Fashion Guitar

The Fashion Guitar

Look de Pernille

Look de Pernille

Twinfashion

Twinfashion

Fashion Toast

Fashion Toast

Style Heroine

Style Heroine

The Black Cape

The Black Cape

Oracle Fox

Oracle Fox

The Petticoat

The Petticoat

We Wore What

We Wore What

Victoria Tornegren

Victoria Tornegren

Zanita

Zanita

Shine by three

Shine by three

Gary Pepper Vintage

Gary Pepper Vintage

Harper & Harley

Harper & Harley

Catwalk of Words

Catwalk of Words

Sincerely Jules

Sincerely Jules

Raww

Raww

What would Karl do

What would Karl do

Songs of Style

Songs of Style

4th and Bleeker

4th and Bleeker

They All Hate Us

They All Hate Us

Mija

Mija

Lellavictoria

Lellavictoria

India Rose

India Rose

All images are from the site they represent