Lets talk fash bloggers, as they appear to be multiplying before my very computer screen. They also appear to be the new authority in fashion, dictating trends and wearing the ‘must have’ pieces well before the magazines have even had time to print their upcoming issue. High street labels such as Zara and H&M have flourished even more so under the new found blogger reign, as initially, fashion bloggers came into power based on their ability to style themselves in affordable achievable pieces from local & high street stores, as opposed to Vogues offering of monthly must haves, which would usually include pieces from Louis Vuitton, Dolce & Gabbana and Chanel, not to mention the amazing new $24,000 Bvulgari earrings they think we all need.
Thanks to user created content and smart phones, fashion bloggers can upload their pics, thoughts, posts and outfits quicker than you can say stylesnooperdan (shameless plug). This helps serve our (by our, I mean society) growing need for immediate information on the go and really allows for fast fashion feeds, something the magazine industry struggles to compete with. No longer is it good enough to wait 30 days between monthly fashion mag fixes, when bloggers upload daily/weekly and probably hourly thanks to instagram #ootd. Only yesterday did my icon, Zoe Foster reveal on her instagram, that within 4 minutes of seeing a picture of a bikini she liked, she had been able to google it, find it and purchase it:
[ @ ] zotheysay I saw this image of Rihanna posing in a Charlie by Matthew Zink swimsuit. Liked it. Googled it. Found it. Bought it. Four-minute turnaround. I’m not sure whether to be impressed or disgusted with myself. 2d
Read more at http://web.stagram.com/n/zotheysay/#EK29QpULzs8WpHoU.99
The roll on effect of this is enormous and filters right down to the economic success/decline of many retails businesses, hence their strategic decision to not fight the trend, but to embrace it and so it appears that the idea to ‘adopt a blogger’ was born.
Now the validity of fashion bloggers and their opinions, is constantly being challenged, probably because, like in any industry, there are always a few dodgy ones that give the rest a bad name. So what is a ‘dodgy blogger’ you ask? Well to me, a dodgy blogger is someone who’s popularity has led them to an unhealthy level of narcissism or someone who has blatantly sold out and has replaced their regular posts with advertisements/promotions for companies or brands that you just know have paid the blogger to do so. A dead giveaway for this type of thing, is when your blogger starts to consistently begin posts with: “Im so excited to be working with ….” or “……have invited me to try out their new…. and Im loving it” Sorry, but this makes me hang up. Mentally. I have now in one swift second gone from blog browsing to advertising.
Dont get me wrong, Im all for collaborations and supporting those who support you, but when your super stylish go to blogger suddenly takes a severe style detour to wrong town and begins to only talk about a certain C grade retailer that they have never once mentioned, let alone worn before, you know something dodgy bloggerish is going on. While this can be soul destroying (maybe slightly dramatic) I, personally, believe in giving everyone a second chance, so wait a week, then go back to that blog and see what she/he/they have posted since then and hopefully it’s something a bit more real.
In saying this, I must say that I do still love a good old recommendation from someone and generally, I will only try a new product/line/company/brand/version if it has been recommended to me by someone I consider reputable, so while this is quite the paradox, I suppose for me, I filter through the dodgy sell outs and decipher for myself, who I will be guided by. At the end of the day, I love fashion bloggers and I spend a huge amount of time on their sites gaining their content for my site, so I cant stress enough that I fully support and love love fashion bloggers, as long as they stay true to being a legit blogger and continuing to do what it is that made them popular or worth listening to in the first place. A few weeks ago, I wrote a post about what I look for in a blogger, you can check it here, and without going into all that again, to me, a good fashion blogger is unique, not just a rehash of every other blogger going round and someone you can relate to. Someone with unique style and a sense of humour about it all too, because at the end of the day it’s just fashion, it’s meant to be fun, lets not let the $$ overtake everything. So now that you didn’t ask for my thoughts on fashion bloggers, there it is, so heres some food for thought, some of the biggest fashion bloggers going around…
Click on their image to head straight on over to their blogs, so in no particular order…
All images are from the site they represent