It’s hard to comprehend the mind of creative geniuses, its hard to consider how and where they continually find new, exciting, innovative and socially relevant concepts, all of which Karl Lagerfeld seems to do consistently with such ease. Last night the Grand Palais was converted into a fully stocked Chanel supermarket which included a deli, liquor and even hardware section. Each department was stocked full of Chanel branded products, which apparently were for the taking upon commencement of the show, and apparently caused somewhat of a looting situation. Nice. Tim Blanks of Style.com said it perfectly,
“It was entrancing to see the fashion world’s great and good transformed into kids in a candy store by Lagerfeld’s spectacle. An epic celebration of consumerism was also an epic satire of it”. Aside from creating havoc inside the venue, Lagerfeld knew all too well the power the spectacle would have over social media. Not since MJ’s last showing for LV have my feeds (instagram, twitter and facey) been so drowned by the one event so if you weren’t there, you may as well have been as you probably saw more of the show from more angles than the actual attendees. Models wondered the aisles, casually picking & considering items of interest from the shelves, in a way not that dissimilar from when I pop into Woolworths (although I tend to not be wearing Chanel) slowly making their way through the supermarket, via the photographers and giddy onlookers.
But what about the clothes? Yes, there were clothes there too and they were as suburban as I think Karl could go. Sneakers led the way, a carry on from Couture, but this time were paired back with casual options for the everyday supermarket shopper. Knit leggings, leather and velour tracksuits were some of the obvious throws to normalia while plenty of colourful, intricate and excessiveness ensured this remained a Chanel showing. Keeping the consumer in us all gagging, Karl shrink-wrapped handbags in the way you might find your steaks and even utilised the iconic Chanel chain to create designer shopping baskets, most of which carried a variety of new pop art styled purses and bags. And on a final note, Kendall Jenner walked in the show, but more on that and why it’s worth mentioning, in the next few days. So for now, indulge your inner consumer, and consider what you would have made a beeline for if you had the chance to snap up a Chanel branded supermarket item…
style.com, vogue.uk, wwd, michel gaubert instagram, tumblr, e online, nytimes, popsugar, harpersbazaar.au